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OnePlus teams up with Hasselblad to launch OnePlus 9 and 9 Pro smartphones

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OnePlus has announced a pair of new smartphones co-developed with Hasselblad. The OnePlus 9 and OnePlus 9 Pro smartphones incorporate Hasselblad Camera for Mobile, promising significantly improved photographic capabilities.

The OnePlus 9 Pro is the company's new flagship smartphone, and its new camera specs are accordingly impressive. Thanks to Natural Color Calibration, the exclusive Hasselblad Camera for Mobile promises strong performance, especially when considering color, thanks to Natural Color Calibration. OnePlus writes, 'The ultra-flagship camera blends the technological excellence of OnePlus and the legacy of Hasselblad. With the OnePlus 9 Pro, taking your best shot is now effortless.'

Hasselblad, its ambassadors, and OnePlus worked together to create what OnePlus promises is industry-leading color performance in the smartphone category. OnePlus states that users can expect true-to-life color and natural skin tones. It's an ambitious promise, to be sure.

Hasselblad's involvement includes more than significantly improved color rendering. The included pro photo mode includes a new user interface based on Hasselblad's Phocus software. There are accompanying editing tools included in the new camera mode.

In terms of camera specs, the OnePlus 9 Pro has a 48MP primary camera. The camera uses a Sony IMX789 image sensor, which is 1/1.43". The F1.8 lens, which includes optical image stabilization, delivers a field of view equivalent to a 23mm lens on a full-frame camera. The main camera is joined by a 50MP Ultra-wide camera and an 8MP telephoto camera. The Ultra-wide camera uses a 1/1.56" Sony IMX766 image sensor. The 14mm lens has a maximum aperture of F2.2. The telephoto camera has a 77mm equivalent focal length, F2.4 aperture and optical image stabilization.

The OnePlus 9 Pro has four cameras, including a 48MP main camera and 50MP ultra-wide camera.

The ultra-wide camera uses what OnePlus calls a 'Freeform' lens. The lens uses precise curves to reduce distortion, allowing OnePlus to refer to the ultra-wide lens is rectilinear. The lens can focus as close as 4cm, allowing for macro capabilities.

There's a fourth (or third, in the case of the OnePlus 9) camera, too, a 2MP monochrome camera. This camera adds additional detail to black and white images captured with other cameras on the phone.

The OnePlus 9 Pro can capture 12-bit RAW images, shoot with dual native ISO, record HDR images, and the camera system promises fast and accurate autofocus. In terms of video features, the OnePlus 9 Pro can shoot 8K video, plus 4K video at up to 120 frames per second.

While OnePlus itself is placing significant focus on the OnePlus 9 Pro's photographic capabilities, there's more to discuss. The 5G-capable OnePlus 9 Pro has a 6.7" display with a 120Hz refresh rate. The display, unlike the OnePlus 9's display, has a variable refresh rate. The smartphone also supports wireless charging, something the OnePlus 9 doesn't do, and unlike the OnePlus 9, the OnePlus 9 Pro has an IP68 water resistance rating.

However, the OnePlus 9 and 9 Pro share some features as well. The 5G smartphones use the same Qualcomm Snapdragon processors. Each device also includes the same storage and RAM specs, with 128GB or 256GB storage and 8GB or 12GB of RAM. Each device also includes the same 16MP Sony IMX471 front-facing camera.

In terms of camera specs, the OnePlus 9 lacks the rear telephoto camera of its larger sibling. The OnePlus 9's primary rear camera, while offering the same 23mm equivalent focal length and F1.8 aperture, uses an older 48MP IMX689 image sensor. In terms of its ultra-wide camera, the OnePlus 9 and 9 Pro use the same sensor and lens.

The OnePlus 9 has three cameras, including a slightly different 48MP main camera than the OnePlus 9 Pro and the same 50MP ultra-wide camera.

The One Plus 9 is slightly smaller as well, given its 6.55" display. The resulting difference in weight between the OnePlus 9 and 9 Pro is a mere 5 grams. And in terms of overall size, there's very little separating the devices. The OnePlus 9 is 160mm tall and 74.2mm wide. The OnePlus 9 Pro is slightly taller at 163.2mm but slightly narrower at 73.6mm. Each phone, built using an aluminum frame, is only 8.7mm thick.

The OnePlus 9 Pro is available in two colors, Morning Mist and Pine Green. The OnePlus 9 comes in Astral Black and Winter Mist. The OnePlus 9 Pro with 8GB of RAM and 128GB storage costs $969 USD. The 256GB model comes with 12GB RAM and costs $1,069. The OnePlus 9 comes in the same configurations for $729 and $829, respectively. For additional information and to see the full specifications for each device, head to OnePlus.


Hasselblad offers 12 medium format cameras as prizes for its 2021 Masters competition

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Hasselblad Masters Fashion/Beauty winner 2016 Roy Rossovich

Medium format manufacturer Hasselblad has opened its bi-annual Masters competition for entries, using 12 of its mirrorless cameras to tempt photographers to enter their best images. The main part of the contest is open only to professional photographers with three years under their belt in the industry, but the Project//21 category allows any photographer of 21 years or under to enter whether amateur or professional.

Entry is free, and pictures don’t need to be shot on a Hasselblad camera either, as those made with any brand or format of digital or film camera will qualify. Pictures taken with smartphones and tablets do not however.

There are twelve categories to choose from including a new ‘Heritage’ section introduced this year to mark the 80th anniversary of the company’s camera production. For this category Hasselblad wants photographers to ‘use your creativity to show us photographs that celebrate our heritage’. The website offers a link to the company’s history page for inspiration. Entries to each of the categories must consist of three images that don’t have to be part of a set or series, but which will be judged together as the entry. Photographers can enter as many categories as they like – but again, entering three pictures for each category chosen.

2021 CATEGORIES:

  • Art
  • Aerial
  • Architecture
  • Beauty & Fashion
  • Landscape/Nature
  • Portrait
  • Product
  • Project//21
  • Street/Urban
  • Wedding
  • Wildlife
  • Heritage

Entry closes at the end of July 2021, and a shortlist of 10 images per category will be announced in September. A ‘grand jury’ will decide on the ultimate winners with the help of public voting throughout September and October, and the overall winner will be announced in November. The winners of each category will receive a Hasselblad mirrorless camera, currently either the X1D ll 50c or the 907X 50c, and will shoot a project with it that will appear in the Hasselblad Masters Book. For the purpose of the project winners will also have the chance to borrow additional lenses. For entry details and rules see the Hasselblad website.

Press release:

HASSELBLAD MASTERS 2021 COMPETITION NOW OPEN FOR ENTRIES

Renowned as one of the most prestigious professional photographic competitions, Hasselblad Masters is now open for submissions starting today. Since its inception in 2001, Hasselblad Masters has brought many incredible talents to light, giving not only acclaimed professionals but also aspiring newcomers the opportunity to become recognized in the photographic world. Creatives have the chance to present their most unique and innovative work in order to compete for a spot in the distinguished group of the 2021 Hasselblad Masters.

Celebrating the profession of photography itself, Hasselblad Masters is open to all professional photographers* who have been actively working in the field for more than three years. Entries can be shot on any digital camera, regardless of brand or format, that have at least 16 megapixels. Photographs shot on drone and film cameras are also applicable for entry, while images made with smartphone and tablet cameras are not eligible.

This year’s Hasselblad Masters is larger than previous years and has expanded to 12 categories, including the newest one, Heritage, which commemorates Hasselblad’s 80-year anniversary. The year 2021 marks 80 years of Hasselblad cameras having captured numerous photographs that have become known as classic, iconic images, and therefore, are part of Hasselblad’s history. With the new Heritage category, photographers are asked to use their creativity to submit images that celebrate Hasselblad’s rich heritage.

Being selected as one of the 12 winners means earning the coveted title of “Hasselblad Master” in addition to receiving their own medium format mirrorless Hasselblad camera. With their Hasselblad cameras, the winners take part in a collaborative project with Hasselblad, which is then published in the commemorative Hasselblad Masters book as well as digitally on all Hasselblad channels.

Hasselblad Masters proves to be more and more popular among photographers with each competition – the 2016 Hasselblad Masters boasted more than 10,000 entries followed by over 31,500 entries for the 2018 Hasselblad Masters. Stunning imagery from the final 11 winners in 2018 were included in the Hasselblad Masters Volume 6 book which centered on the theme “Innovate.” These images were displayed at Photokina 2018 in addition to galleries and media publications around the globe.

Hasselblad Masters are judged on their photographic ability, creativity, compositional skills, conceptual strength and technique. Entrants will first face the Hasselblad Internal Jury consisting of Hasselblad staff, experts in the field of photography and cameras. The Hasselblad Internal Jury will select ten finalists in each category that showcase a high level of technical skill and creative flair. Voting will then be opened up to the public in addition to the Hasselblad Grand Jury, which includes several top photographic figures. Together with the Public Jury vote, which acts as a seat on the Grand Jury, the Hasselblad Masters are chosen from the 120 finalists. The 2021 Hasselblad Grand Jury will be unveiled later in the year.

Hasselblad Masters 2021 is open for entries between 14 April 2021 and 31 July 2021. The Hasselblad Internal Jury voting process will take place during August 2021, followed by the announcement of the 10 finalists from each of the 12 categories in September 2021. The Public and Grand Jury voting opens on the same day as the release of the 120 finalists and will be open from September to October 2021. The 2021 Hasselblad Masters winners will be announced in November 2021.

Video: A BTS look at what went into Hasselblad's X System's ergonomics, materials and user interface

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Hasselblad is back with another video in its ongoing behind-the-scenes series, ‘Hasselblad’s Home.’ In the inaugural video, titled ‘The Design Philosophy Behind Creating the X System,’ Hasselblad shared an inside look at what went into developing the company’s mirrorless medium format camera. Now, in episode two, Hasselblad shares what’s gone into developing the ergonomics, materials and user interface of the Hasselblad X System.

Hasselblad's factory in Gothenburg, Sweden.

The five-minute video, titled ‘The X System’s Ergonomics, Materials and Hasselblad User Interface’ shares an inside perspective of the decision-making process that went into making some of the most important components of Hasselblad’s X System. In Hasselblad’s own words:

This episode takes a deeper look into what went into creating the X System’s deep grip and the different materials tested for it before choosing the final one, the materials used for the camera itself, button choice and placement, as well as the thoughts behind building the Hasselblad User Interface (HUI).

Regardless of whether or not you’ve ever used a Hasselblad camera, it’s a fascinating video that explains the rationale for the design decisions that are typically confined to within the walls of Hasselblad’s Gothenburg, Sweden operation.

Video: Hasselblad shows how it produces, tests its X System medium format cameras

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Hasselblad has released the third video in its ongoing ‘Hasselblad Home’ series, showcasing how the Swedish company produces and tests its X System medium format cameras inside its Gothenburg headquarters.

Throguhout the four-minute video, Hasselblad shows the five-step production and testing process it uses to ensure all X System cameras are properly constructed and programmed to get the best image quality possible. The first step in the process is a cosmetic check to ensure the camera body itself is undamaged from the manufacturing process. If it clears the cosmetic check, that camera is assigned a serial number, which will follow it until it reaches the hands of the customer.

With the serial number assigned, it’s onto installing the software of the camera and completing more assembly of the main camera unit. Hasselblad says it tests each sensor independently — by capturing over 700 test shots — and uses that data to create a calibration profile that is then installed on the camera that specific sensor unit is installed in. The camera will apply that specific calibration profile to each image before data is saved to the recording media.

From there, it’s onto the digital unit test, wherein Hasselblad workers adjust focus, remove dust and apply other quality control measures before moving onto the final photo quality test. Using both studio scenes and color charts, Hasselblad tests the image quality of each camera using both automated and manual verification to ensure no anomalies are seen in the resulting photographs.

The video is yet another unique look into a process usually hidden within the factory walls. Regardless of whether or not you own — or have even shot with — a Hasselblad, it’s hard not to respect the level of precision and attention to detail that goes into each camera unit before it’s packaged up and shipped off.

Hasselblad teases ‘Beyond Classic’ announcement for September 28

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Hasselblad has posted a short video on its social media channels teasing an announcement set to take place at 1pm CEST (UTC+2) on September 28, 2021.

Hardly any information is shared in the 12-second ‘Beyond Classic,’ teaser, except for a pair of images showing off what appears to be textured grip and a nameplate against a leather-like material.

For now, keep an eye on Hasselblad’s social media channels for further updates. If any other details are released leading up to the announcement, we’ll update this post with the new information.

Hasselblad releases $15K 907X Anniversary Edition Kit to celebrate 80th anniversary

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80 years ago, Hasselblad released its first camera, the To celebrate that momentous release eight decades ago, the Swedish camera manufacturer is releasing a the Hasselblad 907X Anniversary Edition Kit.

This kit includes Hasselblad’s 907X camera body alongside a CFV II 50C digital back, a control grip, an optical viewfinder and an XCD 30mm F3.5 lens. Only 800 kits will be made to keep on theme with the 80th anniversary.

The specifications remain unchanged from the non-anniversary version of the camera, which includes a 50MP medium format CMOS sensor (43.8 x 32.9mm) with up to 14 stops of dynamic range, Hasselblad’s Natural Colour Solution (HNCS) and 16-bit capture. Other features include a 3.2" 2.36M dot tilting rear display, USB-C charging, dual UHS-II SD card slots and wireless connectivity.

The 907X Anniversary Edition Kit is available to pre-order at authorized Hasselblad retailers for $15,100 / €15,500 / £13,900 / CNY¥ 117,000 / JPY¥1,958,000. It will come with a specialized plate on the side of the camera and come inside a special 80th-anniversary box.

Slideshow: Winners of the Hasselblad Masters 2021 competition

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Winners of the Hasselblad Masters 2021 competition

Today, winners of the 2021 Hasselblad Masters competition were announced. Photographers from all over the globe submitted a set of 3 images, for a total of 63,000, to 12 categories including Aerial, Architecture, Portrait, Product, and Heritage – a newly added category to commemorate the camera maker's 80th anniversary. A panel of judges, including Isabella Tabachi, Tyler Shields, and our own Damien Demolder are part of the Grand Jury.

Aerial winner Florian Ledoux had this to say to DPReview: 'As a photographer using Hasselblad cameras through drone technology to capture the Art of Nature, it is one of the greatest honors to win the Hasselblad Master title. I believe this will lead to great mutual projects and collaboration with Hasselblad that I love for their quality and knowledge on the equipment we need to capture the Art that surround us.

These images winning the Hasselblad Aerial Master are the result of ten years committed to revealing the beauty of the powerful but yet fragile poles. Creating a craft representing the Art of Nature is much more than what you see simply at the surface. It is an emotional journey that starts far beneath our subconscious. Eventually, it surfaces in our mind, reaching the depth of our heart before continuing to flow throughout our blood to reach the tool that helps us to capture the elegance and grace of the natural world.

I believe these series show the positive impacts aerial images can have, revealing species in a way never seen before. The Hasselblad camera mounted on the drone (DJI Mavic 2 Pro) become then the extension of my soul and my heart, unlocking creativity beyond the limits.'

Winners will receive Hasselblad medium format cameras in 2022. All winning images in their entire sets can be viewed on the camera brand's website. Future competition hopefuls should also note that using a Hasselblad camera is not a requirement to enter.

Aerial Winner: Florian Ledoux (Norway)

Architecture Winner: Albrecht Voss (Germany)

Art Winner: Gavin Goodman (South Africa)

Beauty & Fashion Winner: Ramón Vaquero (Spain)

Landscape/Nature Winner: Honghua Shi (China)

Portrait Winner: Marek Würfl (Slovakia)

Product Winner: Paul Fuentes (United Kingdom)

Project//21 Winner: Yiaho Wang (China)

Street/Urban: Nikolay Schegolev (Russia)

Wedding Winner: Mati Machner (Austria)

Wildlife Winner: Alice Zilberg (Israel)

Heritage Winner: Marcus Møller Bitsch (Denmark)

OnePlus teases new smartphone featuring a redesigned Hasselblad camera system

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Last March, OnePlus teamed up with Hasselblad for its new OnePlus 9 and 9 Pro smartphones. OnePlus has announced its new flagship smartphone, the OnePlus 10 Pro 5G, and it features a redesigned Hasselblad camera array.

The OnePlus 9 series phones kicked off a three-year partnership between OnePlus and Hasselblad, with Hasselblad co-developing OnePlus's next-generation camera systems. The OnePlus 9 benefited from the relationship primarily through its Natural Color Calibration and Hasselblad Camera for Mobile software. The new OnePlus 10 Pro instead features an all-new camera system and new processor, resulting in some very impressive specs.

The OnePlus 10 Pro uses the Snapdragon 8, Qualcomm's latest-generation processor which is also featured in the new Xiaomi 12 series smartphones we wrote about yesterday. The Snapdragon 8 powers improved image processing, including an 18-bit image signal processor, a world's first. The OnePlus Pro 10 can capture photos and videos from three separate cameras simultaneously, another impressive feat.

Currently, OnePlus and Hasselblad are only teasing the new device, so details are scarce. PetaPixel reports that the OnePlus 10 Pro will be able to capture up to a 200MP image from a single sensor or up to 36MP from each of its three cameras simultaneously. It's not immediately clear how this is achieved.

Visually, the three lenses look fairly large, suggesting large image sensors. The OnePlus 9 Pro features a 48MP main camera with a Sony IMX789 image sensor (1/1.43") and an F1.8 lens. That phone also includes a 50MP ultra-wide camera (Sony IMX766, 1/1.56") and an 8MP telephoto camera. The phone also has a 2MP monochrome camera, which adds detail to black and white images captured using the other cameras. The OnePlus 9 records 12-bit RAW images and utilizes dual native ISO. It records 8K video and 4K/120p video.

It will be interesting to see how much more advanced the OnePlus 10 Pro's camera features are when the smartphone is fully revealed, which should be later this week. One thing is immediately clear—it's a very good time for mobile photographers. Technology is rapidly advancing.


Oppo enters three-year partnership to bring Hasselblad imaging tech to its flagship smartphones

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Chinese smartphone manufacturer Oppo has announced it is entering a three-year strategic partnership with Swedish camera manufacturer Hasselblad to bring Hasselblad technology to Oppo’s mobile devices.

In December 2020, smartphone manufacturer Vivo announced it was partnering with Zeiss to co-engineer the imaging systems for Vivo’s flagship smartphone lineup. Four months later, in March 2021, OnePlus announced it was teaming up with camera manufacturer Hasselblad to bring the Swedish company’s image processing technology to its OnePlus 9 and 9 Pro smartphones. Now, it’s smartphone manufacturer Oppo who will be looking to gain some imaging expertise from a seasoned veteran in the imaging world.

If three partnerships between iconic camera brands and Chinese smartphone manufacturers in just over a year seem unusual, it isn’t all that surprising when taking into consideration that Vivo, OnePlus and Oppo are all subsidiaries of BBK Electronics Corporation, a Chinese multinational conglomerate that’s currently one of the world’s largest smartphone manufacturers. In addition to Oppo, Vivo and OnePlus, BBK Electronics also owns Realme, who is rumored to be partnering with Kodak for future smartphone models, as well as iQOO, which is a sub-brand of Vivo.

Find X3 Pro smartphone, released in March, 2021.

As for Oppo’s new partnership, the company’s forthcoming Find X series smartphones are the first to showcase technology derived from the partnership. While the X3 series was the latest flagship offering from Oppo, rumors suggest they might skip the 'X4' name and jump straight to X5, due to the number '4' being considered unlucky in Chinese culture. Whatever the name ends up being, it’s likely any serious imaging technology from Hasselblad will be limited to the most flagship Find X Pro modeland not the other mid-range models in the lineup, as noted by Android Authority.

‘OPPO and Hasselblad will now work together to further develop advanced imaging solutions through R&D collaboration, which aims to provide users with more natural colors and a more refined imaging experience,’ says Oppo in its press release. ‘Leveraging Natural Color Calibration with Hasselblad, OPPO also targets to bring the most natural skin tone possible to its portrait photography.’

Hasselblad teases X system launch event for September 7

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Hasselblad has posted a teaser on its website for a product launch event on September 7, 2022. (UTC -2)

The teaser is short on details, but does show off what appears to be an X-series mirrorless camera with a similar design to the company’s X1D system.

It also appears as though the lens attached to the camera is new with both an aperture and focus ring. From a cursory glance at the teaser image, the lens has a minimum aperture of F32 and a minimum focusing distance of 45cm (1.5ft).

The livestream event is set to take place at 15:00 CEST (UTC +2) on September 7, 2022. You can set a reminder for yourself on Hasselblad’s teaser page.

Hasselblad’s new $8,200 X2D 100C packs a massive 100MP sensor inside with 5-axis IBIS

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Hasselblad has unveiled the X2D, the company’s third medium format mirrorless camera system. The new system is being released alongside three new F2.5 prime lenses.

Read our X2D 100C Hands-on

At the heart of the Hasselblad X2D 100C is a 100MP backside-illuminated CMOS sensor (43.8mm x 32.9mm) that Hasselblad claims offers up to 15 stops of dynamic range through its 16-bit color depth. Stabilizing that sensor is a 5-axis in-body image stabilization (IBIS) system that Hasselblad claims offers up to seven stops of compensation.

The updated autofocus system uses 294 Phase Detection Autofocus (PDAF) zones to detect and lock onto subjects. Both JPEG and 3FR Raw photographs can be stored to either a CFexpress Type B card or the camera’s 1TB of internal SSD storage.

Other features include a 0.5" OLED electronic viewfinder (EVF) with a resolution of 5.76M dots, 1x magnification and a 60fps refresh rate. There’s also a 1.08" top display for showing off the current camera settings as well as a 3.6" 2.36MP tilting touchscreen display on the back of the camera that serves as the main interaction point for the camera’s Hasselblad User Interface (HUI).

Hasselblad says the removable battery is CIPA rated for 420 shots, although real-world usage usually yields a good bit more than that. Should you run out of battery though, the integrated PD 3.0 fast charging should quickly get you shooting again without the need for a dedicated charger.

The Hasselblad X2D 100C is available starting today through Hasselblad’s shop for €8,699 / £7,369 / ¥54,900 including VAT and $8,199 excluding sales tax.

Hasselblad Launches New Flagship Camera and Three All-New Lenses

Introducing the X2D 100C, XCD38V, XCD 55V and XCD 90V

After the groundbreaking success of the X1D-50c and its second iteration, the X1D II 50C, Hasselblad unveils the powerful X2D 100C, along with three new lenses to the XCD family, the XCD 2,5/38V, XCD 2,5/55V, and the XCD 2,5/90V, providing the ultimate experience for content creators. Hasselblad X2D 100C - Inspiration in Every Detail Hasselblad’s next-generation mirrorless medium format digital camera, the X2D 100C, has been engineered to bring substantial technological enhancements to image quality, camera handling, and system responsiveness. Designed in a new dark grey tone body of machined aluminium, the X2D 100C houses a 100-megapixel back-side illuminated (BSI) (43.8 × 32.9 mm) CMOS sensor, delivering up to 15 stops of dynamic range with a 16-bit colour depth. The X2D 100C enables a creative experience unimaginable in the past. It empowers content creators to capture the intricacies of an image’s highlights and shadows, utilising the Hasselblad Natural Colour Solution (HNCS). Working alongside the new 5-axis, 7-stop in-body image stabilisation system (IBIS), handheld image capture is possible in the widest range of conditions. Hasselblad independently developed its own IBIS for the X2D 100C in order to meet the stringent requirements for stabilising a 100MP sensor. Keeping size and weight in mind for easy portability, the X2D 100C is the most compact medium format IBIS solution on the market.1

With 294 Phase Detection Autofocus (PDAF) zones, the system ensures the subject is rapidly located and brought into focus. The X2D 100C captures files in 3FR RAW and full-size JPEG, and the cutting-edge, built-in 1TB SSD storage and CFexpress Type B card support delivers a high capture rate for fast-moving subjects.

The X2D 100C features an 0.5-inch OLED Electronic Viewfinder (EVF) with 5.76-million dots, a high magnification of 1.00x with a refresh rate of 60fps, which supports electric refractive error correction to ensure the whole display is sharp and bright, from corner to corner.2 A 1.08-inch colour top display and a 2.36MP, 3.6-inch tilting, touch-capable rear display delivers access to all of these new imaging technologies whilst keeping the intuitive Hasselblad User Interface (HUI) and Scandinavian style of the X System. The battery has a CIPA rating of 420 shots and supports PD 3.0 fast charging.3 Additionally, the X2D 100C is compatible with Phocus, Hasselblad’s free image processing software.

“When developing the X2D 100C, our goal was the same as always, just as Victor Hasselblad himself made decades ago: build a better camera,” said Bronius Rudnickas, Hasselblad Marketing Manager. “This commitment drives us to explore the possibility to improve its performance from all aspects.”

¹ Among interchangeable-lens mirrorless digital cameras with a 55mm-diameter CMOS sensor (according to a Hasselblad market survey on 1 March, 2022).
² Magnification: approximately 1.00x with the XCD 65 at infinity, –1 m-1.
³ To charge via PD protocol, the charging cable and power source must be PD-compatible.

Price
MSRP$8,199
Body type
Body typeSLR-style mirrorless
Body materialMachined Aluminum
Sensor
Max resolution11656 x 8742
Effective pixels100 megapixels
Sensor sizeMedium format (44 x 33 mm)
Sensor typeBSI-CMOS
Color filter arrayBayer
Image
Custom white balanceYes
Image stabilizationSensor-shift
Image stabilization notes5-axis
CIPA image stabilization rating7 stop(s)
File format
  • 3FR Raw, JPEG
Optics & Focus
Autofocus
  • Phase Detect
Number of focus points294
Lens mountHasselblad X
Focal length multiplier0.79×
Screen / viewfinder
Articulated LCDTilting
Screen size3.6
Touch screenYes (TFT)
Viewfinder typeElectronic
Viewfinder coverage100%
Viewfinder magnification0.79×(1× 35mm equiv.)
Viewfinder resolution6
Photography features
Minimum shutter speed68 sec
Maximum shutter speed1/4000 sec
Maximum shutter speed (electronic)1/6000 sec
Built-in flashNo
External flashYes
Flash modesTTL center weighted system, compatible with Nikon System Flashes
Flash X sync speed1/4000 sec
Metering modes
  • Center-weighted
  • Spot
  • Spot AF-area
Storage
Storage typesCFexpress Type B
Storage included1TB
Connectivity
USB USB 3.2 Gen 2 (10 GBit/sec)
USB chargingYes (30W, USB-C PD)
WirelessBuilt-In
Wireless notes802.11b/a/g/n/ac/ax, Wi-Fi with 2×2 MIMO
Physical
BatteryBattery Pack
Battery descriptionUSB-C PD (up to 30W)
Battery Life (CIPA)420
Weight (inc. batteries)895 g (1.97 lb / 31.57 oz)
Dimensions149 x 106 x 75 mm (5.85 x 4.17 x 2.93)
Other features
Orientation sensorYes

Hasselblad announces 38mm, 55mm and 90mm F2.5 XCD V primes for its X System cameras

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Hasselblad’s new XCD 38mm F2.5 V lens attached to the company’s new X2D 100C medium format mirrorless camera system.

Alongside its new X2D 100C medium format camera, Hasselblad has also announced three 'XCD V' prime lenses for its X Series cameras: a 38mm F2.5, 55mm F2.5 and 90mm F2.5. With these lenses, Hasselblad now has 13 optics in its XCD lineup.

All three of these prime lenses feature an upgraded focusing module driven by a stepping motor as well as an improved leaf shutter that’s even more compact than previous iterations, enabling flash sync at all shutter speeds. All three also share an all-metal design with engraved distance scales, an ‘H’ insignia plate and an AF/MF design that allows users to switch between auto and manual focus by either pushing or pulling the focus ring.

Taking cues from other mirrorless brands, Hasselblad has also added a lens control ring that’s customizable to suit the needs of the user.

XCD 38mm F2.5

The Hasselblad 38mm F2.5 (30mm full-frame equivalent) is constructed of 10 elements in nine groups, including three aspherical elements and two extra-low dispersion elements. It has an aperture range of F2.5 through F32, uses a 72mm front filter thread, has a minimum focusing distance of 30cm (11.8") and uses an internal focusing mechanism.

The lens measures 68mm long by 76mm in diameter and weighs roughly 350g (12.6oz) without the lens caps and hood.

The XCD 2,5/38V is available to order starting today for $3,699 (excluding sales tax) €4,199 / £3,599 / CNY ¥24,900.

XCD V 55mm F2.5

The Hasselblad 55mm F2.5 (43mm full-frame equivalent) is constructed of nine elements in eight groups, including three aspherical elements and one extra-low dispersion elements. It has an aperture range of F2.5 through F32, uses a 72mm front filter thread and has a minimum focusing distance of 45cm (17.7").

The lens measures 72mm long by 76mm in diameter and weighs approximately 372g (13.1oz) without the lens caps and hood.

The XCD 2,5/55V is available to order starting today for $3,699 (excluding sales tax) €4,199 / £3,599 / CNY ¥24,900.

XCD 90mm F2.5

The Hasselblad 90mm F2.5 lens (71mm full-frame equivalent) is constructed of nine elements in six groups, including one aspherical elements and one extra-low dispersion element. It has an aperture range of F2.5 through F32, uses a 72mm front filter thread and has a minimum focusing distance of 67cm (26.4").

The lens measures 95mm long by 75mm in diameter and weighs approximately 551g (19.4oz) without the lens caps or hood.

The XCD 2,5/90V is available to order starting today for $4,299 (excluding sales tax) €4,799 / GBP £4,059 / CNY ¥28,900.

Hasselblad Launches New Flagship Camera and Three All-New Lenses

Introducing the X2D 100C, XCD38V, XCD 55V and XCD 90V

After the groundbreaking success of the X1D-50c and its second iteration, the X1D II 50C, Hasselblad unveils the powerful X2D 100C, along with three new lenses to the XCD family, the XCD 2,5/38V, XCD 2,5/55V, and the XCD 2,5/90V, providing the ultimate experience for content creators. Hasselblad X2D 100C - Inspiration in Every Detail Hasselblad’s next-generation mirrorless medium format digital camera, the X2D 100C, has been engineered to bring substantial technological enhancements to image quality, camera handling, and system responsiveness. Designed in a new dark grey tone body of machined aluminium, the X2D 100C houses a 100-megapixel back-side illuminated (BSI) (43.8 × 32.9 mm) CMOS sensor, delivering up to 15 stops of dynamic range with a 16-bit colour depth. The X2D 100C enables a creative experience unimaginable in the past. It empowers content creators to capture the intricacies of an image’s highlights and shadows, utilising the Hasselblad Natural Colour Solution (HNCS). Working alongside the new 5-axis, 7-stop in-body image stabilisation system (IBIS), handheld image capture is possible in the widest range of conditions. Hasselblad independently developed its own IBIS for the X2D 100C in order to meet the stringent requirements for stabilising a 100MP sensor. Keeping size and weight in mind for easy portability, the X2D 100C is the most compact medium format IBIS solution on the market.1

With 294 Phase Detection Autofocus (PDAF) zones, the system ensures the subject is rapidly located and brought into focus. The X2D 100C captures files in 3FR RAW and full-size JPEG, and the cutting-edge, built-in 1TB SSD storage and CFexpress Type B card support delivers a high capture rate for fast-moving subjects.

The X2D 100C features an 0.5-inch OLED Electronic Viewfinder (EVF) with 5.76-million dots, a high magnification of 1.00x with a refresh rate of 60fps, which supports electric refractive error correction to ensure the whole display is sharp and bright, from corner to corner.2 A 1.08-inch colour top display and a 2.36MP, 3.6-inch tilting, touch-capable rear display delivers access to all of these new imaging technologies whilst keeping the intuitive Hasselblad User Interface (HUI) and Scandinavian style of the X System. The battery has a CIPA rating of 420 shots and supports PD 3.0 fast charging.3 Additionally, the X2D 100C is compatible with Phocus, Hasselblad’s free image processing software.

“When developing the X2D 100C, our goal was the same as always, just as Victor Hasselblad himself made decades ago: build a better camera,” said Bronius Rudnickas, Hasselblad Marketing Manager. “This commitment drives us to explore the possibility to improve its performance from all aspects.”

Faster, more compact lenses enhance the X System lens lineup

The XCD lens range now expands to 13 lenses in total with the launch of the XCD 2,5/38V, XCD 2,5/55V, and XCD 2,5/90V. Each new lens has been designed with a compact, lightweight build, all while maintaining Hasselblad’s top-class optical performance. The fully upgraded focusing module, with its stepping motor, enables faster and more accurate autofocus, and the optimized leaf shutter is more compact, providing flash sync at all speeds.

Each of these new XCD lenses have a full-metal body with an engraved distance scale and an H logo engraved on both the focus ring and the lens control ring, delivering unique aesthetics. Photographers can now conveniently switch to Full-time MF using the lens by simply pulling and pushing the focus ring to change between AF and MF, and check focus and DOF readings in MF mode. Additionally, the new lens control ring supports function customization, and photographers can now change what to control with the ring according to their preferences to make shooting more intuitive and efficient. While the XCD 38V, XCD 55V, and XCD 90V lenses are compatible with any X System camera, they perform to their full potential when used with the X2D 100C.

The XCD 38V is ideal for shooting documentary, street, and landscape photography. The XCD 55V is suitable for full or half-length portraits, as well as for shooting documentary, still life, and daily photography, providing image makers more options for their preferred photography genre. The XCD 90V is a moderate telephoto lens, perfect for close-up portraits and still life imagery, and is 11% lighter than the XCD 90.

Per Nordlund, Hasselblad Lead Optical Designer commented, “The ambitious development goals we set for these lenses proved to be quite the challenge. We looked toward faster focusing, better operational features, and the highest possible optical performance in a more compact shape. The end result has been well worth the effort – everything falls into place, making the user experience straightforward and natural.”

The X2D 100C has an MSRP of EUR €8,699 / GBP £7,369 / CNY ¥54,900 including VAT and USD $8,199 excluding sales tax.

The XCD 2,5/38V lens has an MSRP of EUR €4,199 / GBP £3,599 / CNY ¥24,900 including VAT and USD $3,699 excluding sales tax.

The XCD 2,5/55V lens has an MSRP of EUR €4,199 / GBP £3,599 / CNY ¥24,900 including VAT and USD $3,699 excluding sales tax.

The XCD 2,5/90V lens has an MSRP of EUR €4,799 / GBP £4,059 / CNY ¥28,900 including VAT and USD $4,299 excluding sales tax.

The Hasselblad X2D 100C, XCD 2,5/38V, XCD 2,5/55V, and XCD 2,5/90V are available to order immediately. See details of each new product here: www.hasselblad.com.

¹ Among interchangeable-lens mirrorless digital cameras with a 55mm-diameter CMOS sensor (according to a Hasselblad market survey on 1 March, 2022).
² Magnification: approximately 1.00x with the XCD 65 at infinity, –1 m-1.
³ To charge via PD protocol, the charging cable and power source must be PD-compatible.

 Hasselblad XCD 38mm F2.5 VHasselblad XCD 55mm F2.5 VHasselblad XCD 90mm F2.5 V
Principal specifications
Lens typePrime lens
Max Format sizeMedium Format (44x33mm)
Focal length38 mm55 mm90 mm
Image stabilizationNo
Lens mountHasselblad X
Aperture
Maximum apertureF2.5F2.5–32
Minimum apertureF32F2.5–32
Aperture ringYes
Optics
Elements109
Groups98
Special elements / coatingsThree aspherical elementsThree aspherical elements, one extra-low dispersion (ED) elementOne aspherical element, one extra-low dispersion (ED) element.
Focus
Minimum focus0.30 m (11.81)0.45 m (17.72)0.67 m (26.38)
AutofocusYes
Motor typeStepper motor
Full time manualYes
Focus methodInternal
Focus notesAF/MF is turned on and off by pushing/pulling the focus ring.
Distance scaleYes
DoF scaleYes
Physical
Weight350 g (0.77 lb)372 g (0.82 lb)551 g (1.21 lb)
Diameter76 mm (2.99)75 mm (2.95)
Length68 mm (2.68)72 mm (2.83)95 mm (3.74)
SealingNo
ColourBlack
Filter thread72 mm
Hood suppliedYes
Tripod collarNo

Hasselblad X2D 100C: hands-on

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Introduction

The Hasselblad X2D, shown with one of the new 'XCD V' series of lenses launched alongside it.

The Hasselblad X2D 100C is a pretty dramatic upgrade over the existing Hasselblad X1D II 50C, with its new sensor and processor making it not just a higher spec’d camera but one that should be much nicer to use. Its increased processing speed, and its new, faster-focusing XCD V lenses, will make it a camera that responds much more quickly than the current model, and which consequently offers a more satisfying handling experience.

This X2D 100C is the third generation of the Swedish company's hand-holdable medium format mirrorless X series that started with the X1D 50C in 2016. While the original model and the follow-up X1D II 50C both use a 33 x 44mm 50MP sensor, this new model packs 100MP into the same space and brings a raft of additional advances.

When Hasselblad introduced the next version of its X1D 50C camera in 2019 we questioned why it was called 'Mark II' instead of something like ‘Hasselblad X2D’. The answer was that the then new processor and improved responsiveness of the camera weren’t enough to make it a whole new model. The jump to a 100-million-pixel sensor, phase-detection AF, a new rear screen design, in-body stabilization and a new top-plate info panel is, it seems, finally enough to trigger a new model name – hence we now have the Hasselblad X2D 100C.

Basic design

At first glance the new camera looks much the same as its predecessor, with the same long flat-topped 'prism' housing and that distinctive T-shaped grip for the right hand with its pronounced forward and backward extensions. Indeed, the body of the X2D 100C is almost identical to that of the X1D, the primary difference being its all-over dark grey (not black!) finish – which I think looks rather smart. A further clue comes from the shutter button, which is now a much brighter shape of orange – not far off the Sony alpha ‘cinnabar’ – and comes with a Hasselblad ‘H’ engraved into its center.

What you can’t tell just by looking at the camera is that it is now a bit heavier, and a tiny bit bigger. At 790g (1.74 lbs) body-only the new model has put on 140g (0.3 lb), and is 9mm taller, 4.5mm thicker and a fraction wider. The additional weight might be significant to some so it’s worth mentioning, though the benefits we get from the elements that have increased the weight of the camera are also significant.

Powering the camera is a new processor that runs much more quickly. This helps to deal with the larger files produced by the 100MP sensor, but also drives improved AF speed, start-up times and the general reaction time of the camera. While the X1D II 50C saw some gain in this department over the original, all of these elements have been significantly improved on the X2D.

The camera is shown above with the existing XCD 65mm f/2.8 lens so you can compare the style with the new lenses. The old lenses do get a boost in AF speed when mounted on the new body, but they aren't nearly as fast as the new XCD V models.

Sensor

The new sensor comes with more pixels as well as a back-side-illuminated design that promises better noise performance. The pixel count of the sensor is 11,656 x 8742 (almost 102MP), with each pixel measuring 3.76µm – identical in size to those used in the sensor of the Sony a7R IV, the Fujifilm X-T4/X-H2S and the Phase One IQ4 150MP back. Hasselblad’s .3FR RAW files weigh just over 205MB, and you should expect a ‘Fine’ full-sized JPEG to occupy between 60MB and 90MB, depending on the content and ISO of the shot.

You will note that the 43.8 x 32.9mm sensor has a 4:3 aspect ratio and that it's the same size as those used by Fujifilm in the GFX100 series – indeed it is almost certainly the same sensor. Hasselblad says it uses 16-bit files and claims we’ll be able to get 15 stops of dynamic range out of it. Previous tests of the 16-bit mode in the Fuji cameras showed that it offers the sort of very slight improvement in dynamic range that's hard to detect in real-world situations. The X2D's ISO range runs from 64–25,600.

Perhaps more significant than the extra pixels is that the sensor uses phase detection as well as contrast detection focusing. There are 294 phase detection points across an area that Hasselblad says covers 97% of the sensor. The company claims that this, together with the new processor, increases AF speed by 66% over the X1D II 50C.

In-body stabilization

New for Hasselblad in this series is in-body image stabilization. The company says it has had a sensor-shift system in development since 2016 but had to work on it to make it small and light enough to fit in the X-series cameras. Now it claims to have the most compact IBIS system for medium format cameras. It's a 5-axis system that Hasselblad says offers up to 7 stops of stabilization, which is a little ahead of the 6 stops Fujifilm gets in the GFX100S. Hasselblad says the X2D 100C offers handheld shooting at shutter speeds as long as one second.

The camera recognizes attached Hasselblad XCD lenses and automatically adjusts the amount of stabilization for the focal length. Those mounting third-party lenses via adapters can dial in focal lengths manually through the menu system.

Internal memory

A really quite remarkable feature of the Hasselblad X2D 100C is its built-in 1TB SSD that’s solely for image storage. Hasselblad tells us the SD card format isn’t well-suited for moving the large files produced by the 100MP sensor, so instead the company added its own storage in addition to a CFexpress Type B card slot. The internal storage gives us 996GB to play with, which is room for 4004 Raw+JPEG images, 5331 Raw files or a cool 16,000 JPEGs – which should keep most of us going for quite a while.

The SSD mounts on your desktop just like any other drive when the camera is connected to a computer and the files can be copied over at high speed. Hasselblad says the write speed of the SSD is 2.37GB/s and it can be read at 2.85GB/s, which is about twice the speed of regular external SSDs and a good bit faster than the best CFexpress cards, which top out at 1.90GB/s. It is also massively faster than the 312MB/s maximum promised by UHS-II SD cards. Transfer speeds to your computer will be limited by the type of disc you are copying to, the cable, the port speed and the 1.25GB/s USB port of the camera itself.

Ports

The Hasselblad X2D 100C has done away with the dual SD card slots of the X1D II 50C, instead offering a single slot for a CFexpress Type B card. The card can be used as the primary image destination or as a run-over when the internal SSD gets full. Users can also opt to have images backed up across the two storage media, or indeed to have the SSD ready to receive when the CFexpress get full.

Hasselblad recommends Sony CEB-G series CFexpress memory cards and SanDisk Extreme Pro CFexpress memory cards.

Above the memory card slot you’ll see a USB 3.2 Gen 2 Type-C connector port that allows theoretical transfer speeds of up to 10Gbit/s for getting data off the SSD. This is the same port that’s used for charging the battery, but you can’t charge the camera while data is transferring. You can charge the camera via your PC’s USB but only when the camera is off. You also need the battery to have some juice left to get the images off the SSD, and you’ll need at least a USB 2.0 cable to do so otherwise the drive won’t mount.

Top display

I rather liked the look of the pop-up mode dial of the X1D series, but am sufficiently pleased with the new information display panel on the X2D 100C that I didn’t miss it for more than a couple of seconds. The new LCD offers an at-a-glance view of the main camera settings, including aperture, shutter speed, ISO, white balance and exposure mode. We also get to see how many frames are left for the storage option we've selected, and a constant view of our battery life.

While the battery is on charge in the camera this panel also reports the level of charge as a percentage. When the camera is switched off a quick press of the ‘On’ button brings up the battery status on this screen without having to fully switch the camera on. The top of the camera is also where we adjust ISO/WB and our exposure modes by pressing the buttons to the left of the screen – press once for ISO, twice for white balance.

The panel is a 1.08" TFT with 158,400 dots. Hasselblad points out that the panel offers 18-bit full color, but we only see colors when the battery is depleted or on charge.

Flip screen

While previous Hasselblad X1D models had a fixed rear screen, this model hosts that same screen on a tilting two-position hinge. The screen flips up from the bottom, with convenient firm stops at 40° or 70° to the body. It doesn’t flip down or out from the side.

The screen measures 3.6" across, offers 24-bit color and has a 2.36-million-dot resolution (1024 x 768 pixels) just like the X1D II 50C. It's touch sensitive for navigating the menu and for adjusting the AF point, and can be used as a trackpad to move the AF point when your eye is at the viewfinder.

Electronic Viewfinder


The camera’s 0.5" OLED EVF is a major upgrade in terms of resolution, refresh rate and magnification – and even diopter adjustment.

I think the new diopter adjustment method is the most exciting new element, but I’ll save that till after I've mentioned the resolution upgrade from 3.69 million dots to 5.76 million (1600 x 1200 pixels), which makes a big difference to the user experience. With the help of the new processor the refresh rate of the EVF has been improved to 60fps, and as there’s no method in the menu system to select EVF frequency it runs at full speed the whole time.

The new viewfinder is big too, with 1x magnification, up from the 0.87x magnification of the EVF in the X1D II. This makes the view very clear and life-like, and comfortable with a normal lens if you shoot with both eyes open (the company doesn’t give us an eye-relief figure). A sensor on the EVF housing allows it to automatically switch between EVF and rear display depending on where your eye is.

Hasselblad has dispensed with the old-fashioned wheel for adjusting the diopter of the EVF that other camera manufacturers use, and instead uses an electronically controlled adjustment. Selecting 'EVF Diopter' in the menu prompts an eye-test-like display of the word 'Victor' repeated at different sizes in the viewfinder. Turning the command dials allows adjustment until the words look as sharp as possible. This might be a fraction more long-winded than using the traditional wheel mounted on the housing, but it prevents accidental adjustments.

Battery

The camera uses the same updated 24.7Wh lithium ion battery as the X1D II 50C, which is great for anyone who owns one already. The battery can be charged inside the camera using the supplied 30W block that feeds the camera via the PD 3.0 USB-C socket, and the camera can also charge from power banks or any USB source that delivers power. Hasselblad says the charge time with its charger is about two hours, and that you can expect about 420 shots per charge according to the CIPA rating system.

As well as internal charging, owners can use the optional Hasselblad Charging Hub accessory that takes two batteries, including the previous 23.3Wh version.

Menu display

The camera’s menu interface is much the same as that of the previous model, but with a few minor adjustments. We no longer have the additional tab on the right of the screen to switch between stills and video, because the X2D 100C doesn’t offer video – this despite its having mics on the front of the body and a speaker on the rear. Hasselblad tells me that video won’t be added, at least 'in the near future,' and you’ll already have noted that there’s no mic or headphone sockets next to the USB.

The main menu icons are in a slightly different order now, and they are joined by new-comers Flash and Stabilization. The menu remains quick to navigate and mostly straight-forward – once you get to know where everything is. GPS is no longer supported.

New lenses

Although the first thing you’ll notice about the new XCD V lenses is their cool design, their most important aspect is Hasselblad's claim that they focus up to three times faster than the original lenses. The V models have new linear stepper motors and lighter focusing groups that help shift focus around much more quickly.

A new XCD V 55mm F2.5, XCD V 38mm F2.5 and XCD V 90mm F2.5 lens were launched with the camera, marking the beginning of a new series. Hasselblad says the existing focal lengths will gradually be updated to match. The new lenses are smaller than the previous designs and offer a nicer manual focusing experience. The rubber of the original lens rings is replaced by metal ribbed with the classic Hasselblad H that we see on the H-series lenses, and we have depth-of-field scales as well as a manual focus clutch that pulls forward to reveal a distance scale marked in both feet and meters.

The ring closest to the camera is a function ring that can be customized to control one of four features: aperture, shutter speed, ISO or exposure compensation. It can also be deactivated should you find you are turning it by accident.

Wide apertures

Both of the new lenses shown here have a maximum aperture of F2.5 and close down to F32, and they can share the same metal lens hood. They have a 72mm filter thread, and come with a new-design lens cap – again with an H on it. (The new 90mm lens will be released at the same time, but a sample wasn’t available at the time of writing.)

The 38mm lens has a viewing angle of 70°, which will give the kind of view we’d expect from a 30mm lens on a full frame system. The 55mm lens has an angle of view of 53°, which equates to 43mm on full frame, and the 90mm’s 34° angle will make it a 71mm equivalent.

The 90mm has thinner shutter blades and a slightly different shutter unit, which allow it to reach shutter speeds of 1/4000 sec while the other lenses can manage 1/2000 sec. They all have leaf shutters, with the same number of iris blades as the old lenses, so they will sync with flash at all speeds.

Summary and pricing

It was a cause for some celebration that the Hasselblad X1D II 50C was so much less expensive than the original X1D 50C, and that it followed the trend of the last decade of Hasselblad equipment becoming more accessible. It is hardly surprising, though, that this new model, with its 100MP sensor and new processor, costs a good deal more. It isn’t outrageously expensive for a Hasselblad, though, and while it costs more than the Fujifilm GFX 100S, it is a good deal less than the GFX 100. The Fujifilm GFX 100S costs about $6,000, and the Hasselblad X2D 100C will be $8,199. For the sake of comparison, the GFX 100 is going to cost you $10,000.

The new lenses too cost more than the existing models, adding about 25% to the price. If the extra speed, wider apertures and neat designs are important to you then the extra cost will be justified. I think the new lenses make the whole camera system very much more usable, with greater flexibility for tackling a wider range of subjects, so you get a significant uplift in performance for the money.

Between the doubled resolution, the new processor, the new AF system, the 7-stop IBIS, and the faster lenses, the Hasselblad X2D 100C really does represent a spectacular upgrade to the X series. Fingers crossed for a 907X 100C with all the same new bells and whistles.

US$ ex taxGBP inc VATEUR inc VATCNY inc VAT
X2D 100C$8,199£7,369€8,699¥54,900
XCD V 38 F2.5$3,699£3,599€4,199¥24,900
XCD V 55 F2.5$3,699£3,599€4,199¥24,900
XCD V 90 F2.5$4,299£4,059€4,799¥28,900

Hasselblad X2D 100C sample gallery

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Thought Fujifilm was the only game in town for 100MP medium format? Think again! The brand-new Hasselblad X2D 100C gives the Swedish company its own mirrorless, ultra-high-res camera at last. These sample photos were taken with pre-production firmware, and you'll find that a handful of images are also available in Raw. The images were taken with Hasselblad's newest XCD V 38mm and 55mm F2.5 lenses.

View our Hasselblad X2D 100C sample gallery

DPReview TV: Hasselblad X2D 100C review

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Hasselblad has just made its most substantial upgrade to their mirrorless medium format cameras yet with the new X2D 100C. Boasting 100 megapixels, an internal terabyte of storage and very effective IBIS, it looks great on paper. To find out how it does in the field, Jordan went out with professional photographer Ryan HK to out where this camera delights, and where it irritates.


Subscribe to our YouTube channel to get new episodes of DPReview TV every week!

Hasselblad X2D 100C sample photos from this episode


Hasselblad launches pricey CPL, ND8 and UV filters for its XCD lenses

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Hasselblad has announced the release of its new CPL, ND8 and UV filters. Now, Hasselblad users will have first-party filter options for the company’s XCD lenses (although they will work on any lenses with the same front filter thread size).

All three of the lens filters are available in 62mm, 67mm, 72mm and 77mm threads, and are made of Schott B270 glass. They're also water, oil, scratch and static resistant with the help of a ‘nanocoating’ Hasselblad uses on each of the filters.

Hasselblad CPL Filter

The Hasselblad Circular Polarizer/Linear (CPL) Filters us ‘high-quality polarizing film with ultra-low light reflectance.’ Hasselblad claims they are ‘over 99.9% effective at polarizing light, eliminating almost all reflections.’ The CPL filters include an anti-reflection (AR) coating and have low color deviation, according to Hasselblad.

Hasselblad ND8

The Hasselblad ND8 filter uses double-sided ND coatings to block three stops of light. As with the CPL filters, Hasselblad says its ND8 filters offer ‘low color deviation and reflection.’

Hasselblad UV Filter

The Hasselblad UV filters use a double-sided 30-layer optical coating with low-reflective properties and an average light transmission of over 98.5%. Hasselblad says the UV filter ‘is able to realize a wide UV cutoff of 300nm to 410nm, eliminating blue and purple flares to restore colours accurately and faithfully.’

The Hasselblad ND8 and UV filters start at $229 for the 62mm model and increase $10 in price for each step up to 67mm, 72mm and 77mm. The Hasselblad CPL filter starts at $339 and increases $20 in price for each step up to 67mm, 72mm and 77mm.

For comparison, LEE Filters’ and B+W’s 67mm circular polarizing filters retail for $160 – less than half the price of Hasselblad’s offerings, despite being two of the most respected filter manufacturers out there.

HASSELBLAD ANNOUNCES CPL, ND8 AND UV FILTERS FOR AN ENHANCED SHOOTING EXPERIENCE AND NEW ECO-FRIENDLY VANDRA CAMERA STRAP

Meeting Hasselblad’s stringent optical standards and ultra-high requirements for quality, the new filters are a perfect match for Hasselblad lenses, elevating any creative tool kit. Traditional craftsmanship meets modern technology with a splash of colour with the new Hasselblad Vandra Camera Strap.

HASSELBLAD CPL FILTER

Available in 62mm, 67mm, 72mm and 77mm, the Hasselblad Circular Polariser/Linear (CPL) Filters are effective in eliminating reflection, such as water surfaces and capturing shots through glass windows, making it an indispensable accessory for landscape and urban photography. Made with SCHOTT B 270® glass and high-quality polarising film with ultra-low light reflectance, the filters are over 99.9% effective at polarising light, eliminating almost all reflections. Constructed with seamless adhesive processing, the optical glass brings a sharp camera view and clear imagery. Anti-reflection (AR) coating processing introduces more light with less reflection. With moderate colour temperature and low colour deviation, the filters eliminate unwanted ultraviolet (UV) light while retaining rich, true-to-life details for landscape photography.

HASSELBLAD ND8 FILTER

Available in 62mm, 67mm, 72mm and 77mm, the Hasselblad Neutral Density (ND) 8 Filters reduce the light input and facilitate shutter speed and aperture control while retaining sharp images and accurate colours. Using SCHOTT B 270® glass and double-sided ND coating technology, the filters are clear and of low colour deviation and reflection. They can be used to shoot long exposure during the day, and when used with a telephoto lens, the filters continue to deliver sharp, true-to-life imagery.

HASSELBLAD UV FILTER

Available in 62mm, 67mm, 72mm and 77mm, the Hasselblad UV Filters block most UV light, reducing its effect on shooting to the max extent. The SCHOTT B 270® glass and dual-sided 30-layered low-reflective optical coating, with an average light transmission over 98.5%, effectively reduces flare and ensures clarity, even when shooting against the light, all while protecting the lens. The filter is able to realize a wide UV cutoff of 300nm to 410nm, eliminating blue and purple flares to restore colours accurately and faithfully.

Nanocoating is used on each of the Hasselblad CPL, ND8 and UV Filters, making them water and oil- resistant, anti-scratch, and anti-static, prolonging the service life and allowing the filter to effortlessly cope with harsh outdoor environments. Each filter comes with a shock-proof case.

HASSELBLAD VANDRA CAMERA STRAP

Inspired by the long-standing Swedish tradition, known as “Allemansrätten,” or “Freedom to Roam,” the Hasselblad Vandra Camera Strap encourages users to go outdoors and capture the scale and pace of the natural world. Whether deep in a forest or wandering city streets, the Vandra strap — “wander” in Swedish — incorporates the appreciation of nature and the spirit of roaming into its design with comfortable and convenient materials that allow the user to fully engage with their surroundings.

The Vandra Camera Strap fits the Hasselblad X2D 100C, X1D II 50C and 907X, and the minimalist design upholds an eco-friendly philosophy, starting with the choice of materials.¹ The main strap is constructed with fibre made from recycled ocean plastic and high-tech textiles. The linking pads and the fixing rings are made with artificial leather to avoid animal byproducts.

The light grey exterior of the strap is made from Oceanic fabric by Camira, a British brand with 200 years of history in textiles. The Oceanic material uses marine plastics recycled over a decade with beautiful diagonal weaving. Made from Alcantara®, a high-tech textile 100% made in Italy, the interior of the strap is light, durable, and comfortable against the skin. Outstanding quality makes the strap easy to take care of, whilst retaining its vibrant colour. Keeping in line with Hasselblad’s rigorous standards for quality and build, the strap has withstood over 5000 cycles of Martindale abrasion tests to certify its durability and reliability.

In addition to function, the Vandra Camera Strap is aesthetically pleasing and fits with the hallmark Hasselblad design profile. It features hand-embroidered “Hasselblad” text on its exterior and a precision laser-engraved brand logo and tagline on the interior. The contrasting grey on the outside of the strap and Falu Red on the inside add a sophisticated colour duality.

The linking pads and fixing rings are made of premium artificial leather, with handsewn Falu Red stitching, upholding Hasselblad’s Scandinavian design history. The metal components are high-grade six-series matte aluminium alloy. The silver quick-adjust H buckle and the dark grey strap buckle are precision made with laser-engraved “H” logos. The strap length is easily adjustable for different shooting scenarios.²

Hasselblad CPL Filter (62mm) has an MSRP of EUR €309 / CNY ¥1,900 / JPY ¥40,040 including VAT and USD $339 excluding sales tax.

Hasselblad CPL Filter (67mm) has an MSRP of EUR €329 / CNY ¥2,000 / JPY ¥42,680 including VAT and USD $359 excluding sales tax.

Hasselblad CPL Filter (72mm) has an MSRP of EUR €349 / CNY ¥2,100 / JPY ¥45,210 including VAT and USD $379 excluding sales tax.

Hasselblad CPL Filter (77mm) has an MSRP of EUR €369 / CNY ¥2,600 / JPY ¥47,850 including VAT and USD $399 excluding sales tax.

Hasselblad ND8 Filter (62mm) has an MSRP of EUR €209 / CNY ¥1,300 / JPY ¥27,170 including VAT and USD $229 excluding sales tax.

Hasselblad ND8 Filter (67mm) has an MSRP of EUR €219 / CNY ¥1,400 / JPY ¥28,490 including VAT and USD $239 excluding sales tax.

Hasselblad ND8 Filter (72mm) has an MSRP of EUR €229 / CNY ¥1,500 / JPY ¥29,700 including VAT and USD $249 excluding sales tax.

Hasselblad ND8 Filter (77mm) has an MSRP of EUR €239 / CNY ¥1,600 / JPY ¥31,130 including VAT and USD $259 excluding sales tax.

Hasselblad UV Filter (62mm) has an MSRP of EUR €209 / CNY ¥1,100 / JPY ¥27,170 including VAT and USD $229 excluding sales tax.

Hasselblad UV Filter (67mm) has an MSRP of EUR €219 / CNY ¥1,200 / JPY ¥28,490 including VAT and USD $239 excluding sales tax.

Hasselblad UV Filter (72mm) has an MSRP of EUR €229 / CNY ¥1,300 / JPY ¥29,700 including VAT and USD $249 excluding sales tax.

Hasselblad UV Filter (77mm) has an MSRP of EUR €239 / CNY ¥1,500 / JPY ¥31,130 including VAT and USD $259 excluding sales tax.

The Hasselblad Vandra Camera Strap has an MSRP of EUR €249 / CNY ¥1,499 / JPY ¥35,090 including VAT and USD $299 excluding sales tax.

All sizes of the Hasselblad CPL, ND8 and UV Filters and the Hasselblad Vandra Camera Strap and are available to order immediately. See details of each new product here: www.hasselblad.com.

Notes

¹ TO USE THE HASSELBLAD VANDRA CAMERA STRAP WITH THE HASSELBLAD X1D II 50C AND 907X, REPLACE THE STRAP BUCKLES WITH STRAP RINGS.

² TOTAL STRAP LENGTH MEASURES 1460 MM (WEBBING 700 MM), WITH A LOAD WEIGHT OF 2.5 KG (CAMERA FREEFALL IMPACT TESTED 1,000 TIMES, HORIZONTAL SWING TESTED 1,000 TIMES).

Hasselblad debuts ultralight XCD 28mm F4 P wide-angle medium format lens

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Hasselblad announced a new XCD 28mm F4 P wide-angle prime lens for its compact X System of medium format mirrorless cameras. The lens features a 22mm-equivalent focal length in full-frame terms and is the company's second widest X System lens, after the XCD 21mm F4 prime. The new 28mm F4 lens takes the crown from Hasselblad's earlier XCD 45mm F4 P lens as the smallest and lightest lens in their X System lens lineup.

Constructed from metal and featuring a matte black finish, the Hasselblad XCD 28mm F4 P lens is a highly portable prime designed for street photography, landscapes, or anyone looking to have a travel-friendly setup for their X1D II 50C or X2D 100C cameras. The lens's design is straightforward, with minimal external features apart from a rubberized focusing ring. Unlike Hasselblad's higher-end V-series lenses, the P-series 28mm F4 lens does not offer a manual aperture ring nor a marked focusing distance scale on the lens itself.

Optically, the XCD 28mm F4 P lens comprises nine total elements in eight groups. The lens includes two aspherical elements and one ED element to help combat chromatic aberrations. Other optical design features include a 22cm minimum focusing distance and a 1:6 magnification ratio. It's not characterized as a macro lens, but the 28mm F4 P lens should offer good close-up photography capabilities. Like all XCD lenses, the 28mm F4 P also features a leaf shutter design, allowing for flash sync up to 1/4000s.

X2D 100C + XCD 4/28P. Photo courtesy of Hasselblad.

Credit: Linus Englund

Autofocus is powered by a linear stepping motor, which should offer fast and quiet focusing performance, even when used with the phase-detection AF system of Hasselblad's X2D 100C.

As part of Hasselblad's P Series, the XCD 28mm F4 P is designed as more of an entry-level, everyday lens compared to the V Series lenses. These higher-end optics feature higher optical performance, faster apertures and additional control features, such as physical aperture dials. Despite this, the new XCD 28mm F4 P lens is designed to meet the resolution requirements of Hasselblad's 100-megapixel X2D 100C.

X2D 100C + XCD 4/28P. Image courtesy of Hasselblad.

Credit: Qianli Zhang

Pricing & Availability

The Hasselblad XCD 28mm F4 P lens is now available for pre-orders at an MSRP of $1,697.

Press Release:

Hasselblad Announces XCD 4/28P, a Lightweight, Wide Angle Lens for Street Photography

XCD 4/28P is a wide-angle lens with a 22mm equivalent focal length and F4.0 aperture, making it a breeze to capture a wide range of scenes from nature, city streets, and urban architecture. Measuring 43.5mm in length and 245g in weight, XCD 4/28P is the lightest and smallest lens of the Hasselblad X System.* This portable lens with precise optical design empowers photographers to capture the world with the click of a shutter.

XCD 4/28P adopts an optical structure of nine elements in eight groups, including two aspherical elements and one ED element, which ensures excellent imaging while effectively suppressing chromatic dispersion. With a thoughtfully crafted arrangement, the lens has a compact size and a powerful performance, meeting the resolution requirements of 100 million pixels. The lens yields sharp imaging with high precision and high resolution from the centre to the edges, achieving stunning image quality across the frame.

The metal lens features an engraved focus ring with a Hasselblad “H” pattern, a nod to the design of the XCD Series lenses, and holds to Hasselblad’s ongoing dedication to detail and craftsmanship.

With a 22cm minimum focusing distance and 1:6 magnification, rich close-ups of flowers, cuisine, and much more are effortlessly captured.

XCD 4/28P sports a linear stepping motor and a lighter, smaller focusing lens group. When used with the PDAF technology of X2D 100C, the focusing lens group can quickly reach the focusing position and achieve a precise stop. Resulting in fast, accurate, and responsive focusing.

The lens’s small but powerful leaf shutter supports shooting with flash synchronisation at all shutter speeds, with flash synchronisation up to 1/4000s.

There are currently two Hasselblad XCD lens series, V Series and P Series. The P Series consists of entry-level thin, lightweight lenses that can meet daily photography needs. P Series lenses work with the X2D to offer more shooting possibilities for travelling photographers.

The V Series focuses on optical performance and control experience. The lenses have a larger aperture delivering a more pronounced background blurring effect. They also feature a depth of field scale, distance scale, and a focus ring that can be switched between autofocus and manual focus, with a customisable control ring. The V Series currently includes the XCD 2,5/38V, XCD 2,5/55V and XCD 2,5/90V.

The Hasselblad XCD 4/28P Lens has an MSRP of EUR €1,899, including sales tax, and USD $1,679, excluding sales tax. It is now available to order immediately. See details of the new product at www.hasselblad.com.

* As of August 2023.

Principal specifications
Lens typePrime lens
Max Format sizeMedium Format (44x33mm)
Focal length22 mm
Image stabilizationNo
Lens mountHasselblad X
Aperture
Maximum apertureF4
Minimum apertureF32
Aperture ringNo
Optics
Elements9
Groups8
Special elements / coatings2 aspherical, 1 (ED) element
Focus
Minimum focus0.22 m (8.66)
Maximum magnification0.17×
AutofocusYes
Focus methodInternal
Physical
Weight245 g (0.54 lb)
Diameter75 mm (2.95)
Length44 mm (1.73)
Filter thread72 mm
Tripod collarNo

Hasselblad CFV 100C delivers modern medium format with classic style

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The 100MP CFV 100C back can be used with existing Hasselblad V-series bodies or with the 907X camera and XCD lenses.

Image: Hasselblad

Hasselblad has announced a 100MP version of its CFV digital camera back, which combines with the 907x camera to create the smallest medium format camera on the market.


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The CFV 100C back contains most of the camera functions, meaning the 907x is almost an adaptor plate with a shutter release button. It natively accepts Hasselblad's XCD lenses, designed to match the CFV's 44 x 33mm sensor, but can also accept adaptors to mount HC/HCD lenses, V-series lenses or XPan lenses.

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The CFV 100C is built around the same BSI CMOS sensor as the X2D 100C, which Hasselblad claims delivers 15 stops of dynamic range. The chip features on-sensor phase detection and offers face detection autofocus. The back has 1TB of built-in storage and accepts CFexpress Type B memory cards. It has a tilting 3.2", 2.36M dot touchscreen and can be used with a new hotshoe adapter that allows TTL flash metering when used with Nikon-compatible flashes.

Like the closely related X2D 100C, the CFV 100C has an ISO range of 64 up to 25,600 and captures 16-bit Raw files (which Hasselblad wants to market as capturing trillions of colors). It can also shoot 10-bit HEIF files.

The tiny 907X 'camera', seen here between the CFX 100C back and the XCD /38 lens, allows the creation of a small medium format combination that echoes the style of the cameras on which Hasselblad's reputation was founded.

Image: Hasselblad

When combined with the 907x camera and XCD lenses, the CFV 100C delivers a compact, autofocus medium format camera styled after Hasselblad's classic 6x6 film cameras (now know as the V Series). This gives access to a 14-strong lens lineup that extends from the 16mm equiv XCD 4/21 up to the 105mm equiv XCD 2.8/135, all of which use in-lens leaf shutters capable of speeds up to 1/4000 sec with flash sync at any shutter speed. The CFV 100C with 907X camera weighs just 620g (21.9oz) without a battery or memory card (roughly 780g / 27.5oz with a battery).

The CFV back uses the standard Hasselblad magazine mount, so can also be used with the majority of other Hasselblad bodies, including 500 and 200-series manual focus cameras (though not the original SWC fixed-lens wideangle cameras). Its use of the 44 x 33mm medium format standard means there'll be a 1.27x crop relative to 645 film, or a 1.21x crop relative to the larger 53.5 x 40mm digital medium format sensors Hasselblad previously used in its H6D-100c camera.

Photo: Hasselblad

The Hasselblad CFV 100C will be available with the 907x for a recommended price of $8199 or €7799 in Europe.


HASSELBLAD UNVEILS THE 907X & CFV 100C

ENHANCING MEDIUM FORMAT PHOTOGRAPHY WITH VERSATILITY & UNMATCHED IMAGE QUALITY

Hasselblad, a pioneer in medium format photography, introduces the 907X & CFV 100C, a fusion of modular design and advanced technologies that offer three distinctly different photographic abilities, presenting the most compatible Hasselblad 100-megapixel medium format camera to date. Building on its iconic design, the 907X & CFV 100C has been upgraded with a new 100-megapixel back-illuminated sensor, doubling the resolution of its predecessor, the 907X & CFV II 50C.

A MODULAR DESIGN. THREE APPLICATIONS.

THE 907X CAMERA BODY

The 907X & CFV 100C combine to create the smallest and most powerful medium format camera in the industry. This dynamic combination is compatible with all XCD, HC/HCD, and Xpan lenses, uniting high optical lenses to produce the best image straight out of the camera.

HASSELBLAD V SYSTEM FILM CAMERAS

The CFV 100C breathes new life into Hasselblad V System cameras, such as the 500 and 200 series. Photographers can use their beloved film camera with the powerful CFV 100C sensor to produce the same picture quality of the digital age while also providing the unique experience of shooting at waist level. The CFV 100C keeps a classic timeless in every sense of the word.

TECHNICAL CAMERAS

With the CFV 100C, technical film cameras will reap the benefits of its 100-megapixel sensor, helping photographers, museums, or institutions meet rigorous and precise photographic needs. The 3.2-inch touchscreen display and 2.36 million resolution, with its superior flexibility and colour richness, provide photographers with an easy-to-use experience and a cost-effective digital solution for a technical camera.

UNIQUE DESIGN AND ICONIC HERITAGE

The 907X & CFV 100C provide users with the unique experience of capturing images at waist level. Its classic design, waist-level viewfinder, leather-like coverage, and chrome frame are tailored for individuals who seek to showcase their unique taste and appreciation of vintage aesthetics. The viewfinder can be tilted upward from 40 to 90 degrees to provide photographers with a range of perspectives.

UNPARALLELED IMAGE QUALITY, LIFE LIKE AND TRUE TO COLOUR

The CFV 100C, combined with the Hasselblad Natural Colour Solution (HNCS), ensures colours are captured with unparalleled accuracy, reproducing scenes just as the human eye perceives them. Photographers can capture their subjects with true and natural colour presentation in both JPG or RAW format. With a 16-bit colour depth, the CFV 100C presents approximately 281 trillion colours, providing photographers with an extensive palette for capturing the full visual spectrum. The CFV 100C introduces an ISO sensitivity as low as 64, producing image quality that is delicate, pure, and rich in lifelike details. With an impressive 15-stop dynamic range for preserving rich light and dark details, the CFV 100C ensures a smooth and natural transition in every image, allowing photographers to push creative boundaries.

ADVANCED AUTOFOCUS AND FACE DETECTION

The 907X & CFV 100C introduce users to its Phase Detection Autofocus (PDAF) with 294 zones spread over the 100-megapixel sensor surface. Covering an impressive 97% of the focus range, this advanced autofocus technology ensures every shot is sharp and precisely focused. Its face detection capabilities make capturing portraits easier in various locations.

BUILT-IN STORAGE SYSTEM

The CFV 100C boasts a remarkable 1TB of built-in storage space, marking it as the first modular camera with built-in storage capabilities. The 1TB of built-in storage space allows users to store up to 4600 RAW images directly on the camera. This exciting new feature eliminates photographers' concerns about running out of storage during crucial moments or not being able to locate a memory card.

REDUCED WEIGHT AND COMPACT SIZE

The 907X & CFV 100C weighs 120g less than the 907X & CFV 50C, making it lightest, smallest and high-resolution medium format camera in the industry. The reduction in weight enhances comfort during extended shoots, minimizing fatigue and contributing to improved stability for handheld photography.

WHERE TO GET IT

The Hasselblad 907X & CFV 100C has an MSRP of USD $8,199. It is now available to order online. See details of the new product at www.hasselblad.com.

Hasselblad 907X / CFV 100C sample gallery

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Hasselblad's CFV 100C medium format digital back brings most of the features of the X2D 100C to smaller form factor that's compatible with a wide range of cameras from the company's history.

In addition, the CFV can be combined with the diminutive 907X camera / lens adaptor to allow its use with XCD lenses. We used this pairing, the XCD 28mm F4.0 and XCD 90mm F2.5 lenses to get some experience with the system.


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We also borrowed the optional 907X control grip, which gives you twin dials for controlling exposure, a joystick for positioning the AF point and a top-mounted shutter button (rather than the front-mounted one on the 907X camera itself). We found ourselves really enjoying this combination, even if the focus was perhaps a little slower and less dependable than, say, the Fujifilm GFX cameras.

We've hoping to get the camera back to conduct a full review in the coming months, but for now, explore the images we've got so far with the camera.

Due to a technical glitch, we've not yet been able to upload the >210MB Raw files that the CFV 100C produces. We're looking into the issue and hope to make those available for download shortly. We'll update this story as soon as they're available.

Click here to see our Hasselblad CFV100C / 907X sample gallery

Hasselblad announces XCD 25mm F2.5 ultra-wideangle for medium format cameras

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The Hasselblad XCD 2.5/25 V has a snap-back focus ring, engaging manual focus and revealing a distance scale.

Image: Hasselblad

Hasselblad has announced the XCD 2.5/25V, a 25mm F2.5 lens for its X-system 44x33mm medium format cameras.

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The 2.5/25V ends up acting as a 20mm equivalent ultra-wide lens on the X1D, X2D and 907x cameras, making it the second-widest option in the lineup, behind the 21mm F4. As with all XCD lenses, it features an internal leaf shutter, in this case allowing flash sync all the way up to its maximum speed of 1/4000 sec.

Hasselblad suggests its use for "shooting at night or dusk and blue hour," and says it can be used for: "cityscapes, street photography, natural landscapes/astrophotography ... as well as low light indoor portraits and close-ups."

Image: Hasselblad

It shares the features of the company's V ("versatile") series of XCD lenses, including a snap-back manual focus ring that reveals a distance scale on the barrel. It also has a user-configurable control ring, that can be used to control settings such as aperture value or ISO.

The complex 13-element, 10-group design includes four aspherical elements and three extra-low dispersion glass elements. It features an internal focus design driven by a stepper motor to deliver what the company describes as "fast, accurate, and responsive focusing."

It can focus down to 25cm (9.8"), giving a maximum reproduction ratio of 1:5.8.

The 2.5/25 is 105mm long and 75mm in diameter (4.1 x 3.0") and accepts 72mm filters. It weighs 592g (20.9 oz).

The lens will cost $3699.

Press Release:

HASSELBLAD INTRODUCES THE XCD 2,5/25V, A WIDE ANGLE LENS FOR NIGHT PHOTOGRAPHY

The XCD 2,5/25V is the widest-angle lens in the Hasselblad XCD Versatile (V) series lenses. It has a 20mm full-frame equivalent focal length and a maximum aperture of f/2,5. With its expansive view and large aperture, the XCD 2,5/25V was designed for turning nocturnal cityscapes, starry skies, and indoor portraits into extraordinary captures.

Its wide-angle focal length encompasses a wealth of scenic elements, providing photographers with ample space and composition. The f/2,5 large aperture, coupled with its excellent optical performance, ensures rich highlights and shadows are captured within every frame, even at dusk or after dark.

The XCD 2,5/25V features an optical structure of thirteen elements in ten groups, including four aspherical elements and three ED elements, meeting the high-resolution requirements of 100-megapixel sensors. This ensures images are sharp and crisp from the centre to the edges while effectively suppressing chromatic dispersion.

The optical quality of the lens is also showcased by its robust close-up capabilities. With a 25cm minimum focusing distance and 1:5:8 magnification, its large aperture accentuates close ups, enhancing the expressiveness of subjects like gourmet dishes and flowers.

As part of the Hasselblad XCD V lens series, the design of the XCD 2,5/25V is known for integrating user-friendly functionality with elegance, in both its aesthetics and control. Enhancing the elegance is an engraved “V" insignia on the lens, with the "H" logo engraved on both the focus and control rings.

With a gentle push- pull of the focus ring, photographers can quickly switch between AF and MF modes. ‌In MF mode, intuitive scale marks on the lens keep focus distance and depth of field at a clear glance, enabling precise focus control. Functions such as aperture, shutter speed, ISO, and exposure compensation can be customised on the control ring, serving as an extension of the camera, allowing users to capture the perfect moment with ease.

The XCD 2,5/25V is equipped with a linear stepping motor and a smaller, lighter focusing lens group, providing a quick and responsive focusing experience when paired with Hasselblad X or V system cameras that support PDAF.

The lens adopts a large-diameter leaf shutter module with a shutter speed of up to 1/4000s. This enables both global shutter and flash synchronisation at all speeds.

The XCD 2,5/25V lens is priced at $3,699 USD / 4,199 EUR and is available to purchase online and at selected retail stores worldwide. For more information about the XCD 2,5/25V, visit www.hasselblad.com.


Hasselblad XCD 2.5/25 V specifications

Principal specifications
Lens typePrime lens
Max Format sizeMedium Format (44x33mm)
Focal length25 mm
Image stabilizationNo
Lens mountHasselblad X
Aperture
Maximum apertureF2.5
Minimum apertureF32
Aperture ringYes
Optics
Elements13
Groups10
Special elements / coatings4 aspherical, 3 extra-low dispersion
Focus
Minimum focus0.25 m (9.84)
Maximum magnification0.17×
AutofocusYes
Motor typeStepper motor
Full time manualNo
Focus methodInternal
Distance scaleYes
DoF scaleYes
Physical
Weight592 g (1.31 lb)
Diameter75 mm (2.95)
Length105 mm (4.13)
Filter thread72 mm
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