Photokina 2010: Hasselblad has introduced the H4D-31 medium format camera with a 31Mp sensor. It features the 'True Focus' AF system of the the H4D series and offers an optional CF-lens adapter to mount the company's V-System lenses (also available as part of a kit). The company has also introduced the CFV-50 medium format digital back with a 50Mp sensor. The H4D-31 camera and CFV-50 digital back are available at retail prices of €9,995 and €11,990 respectively. Furthermore, Hasselblad has also updated its Phocus image processing software to version 2.6.
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